A General Sales Agent (GSA) is a sales representative for an airline in a specific country or region. Typically, the GSA is responsible for selling all products of the airline in its region which includes flight tickets and cargo space.
When an airline selects a GSA as its sales representative for a region, as opposed to opening its own branch, it generally does so for economic reasons or because the GSA has historical ties with travel and cargo agents which will be too time-consuming for the airline to build itself.
The GSA receives a commission of around 3% to 5% on all tickets and unit of cargo space sold in the region that it represent
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